let me tell you a secret…
“THE IT-BAG IS DEAD!”
Or at least, the fashion authorities have fondly proclaimed such, at least for once, every year or so since the early 2010s. as well as every time they’ve made stated proclamation, it is usually complied with by a listing including some sequence of the Fendi Baguette, the Dior Saddle, the Chloé Paddington as well as the Balenciaga Motorcycle, I’m all “really, again? Aren’t they over as well as done with?” I bet you believed the exact same as well when you came across this article.
But to be fair, I must admit that I *really* like reading (and frequently re-reading) these pieces – I discover something extremely redeeming about that (supposedly) easier time featuring flared low-rise denim as well as irrationally heavy purses – particularly since they are from a time when I was, well, in existence, however wasn’t worldly sufficient to understand of such things. However, although a decade has passed since the It-bag allegedly died, its obituary continues to be circulated around like a scandalous secret, as well as yes, I do comprehend the intrigue of that.
In fact, the interesting stories behind exactly how these It-bags came to be is one of the things that drew me in to the world of handbags in the very first place, as well as composing about them makes me feel like part of their stories, even if I am not able to experience most, provided my circumstances. Moreover, purses are frequently referred to as wearable works of art, as well as even though the BBag or the PS1 may never once again ended up being the “hottest thing to own right now”, their aficionados continue to devotedly study, gather as well as like these creative pieces, regardless of their It-bag status, or lack thereof.
What Constitutes an It-Bag
So that increases the question, what constitutes an It-bag? Plum Sykes from vogue famously composed that, “an It bag, is an It bag only if you’re unlikely to possess it”. It’s “that totemic accessory that revealed you were owner of all that was desirable in the world.” however it isn’t only their ramification of specific social condition or restricted distribution strategy (spurring long waitlists as well as immediate sell-outs), or even the designer’s heritage, that makes them so desirable. They requirement to marry fantastic style as well as top-notch high quality too, as Amanda has so aptly directed out; no question lovers of the Paddington continue to reminisce its thick, buttery leather in spite of its weighty padlock as well as dated design.
Finally, a purse’s “It” factor was determined by its sighting in the right location at the right time, as well as on the right person – frequently by pure serendipity, however more frequently than not, likewise by clever product placement. So while the Fendi Baguette made a flamboyant Sex as well as the City debut in the process of getting snatched from Sarah Jessica Parker’s arms – as well as let’s be honest, a fair part of women wished to do the exact same – Jessica Stam, famous for being recruited from a coffee shop as well as utilizing a quilted, chained Marc Jacobs handbag as her portfolio, led to the Stam’s subsequent naming as well as immense popularity, something which Jacobs himself hadn’t anticipated.
By that definition, however, a great deal of bags have It-bag characteristics, like the Hermès Kelly as well as Birkin, the Chanel 2.55 or the Louis Vuitton Speedy, all of which have fantastic designs, remarkable quality, celeb-followings, quirky backstories as well as are (often) hard-to-get. Does that mean though that they’re It-bags?
Dior Saddle Bag
Also, one more loophole in this narrative seems to be that a few of the It-bags of yore either continue to stay in production to date, whether it’s the Balenciaga City or the Proenza Schouler PS1, or those, like the Dior Saddle, Prada Nylon Re-Edition, as well as the Fendi Baguette that have been reissued to newer crowds. However, there’s now a general drive towards treating them as “classics” as opposed to an It-bag. Besides those, there’s a slew of sleek, new styles on the market, all of which in shape the characteristics that defined the It-bag era, like the Bottega Veneta pouch (Or Casette, or Jodie), the Louis Vuitton Coussin, the Dior book carry as well as the Prada Cleo.
And if you have been noticing, you’d realise that ever since the alleged “death” of the It-bag movement, there’s been a rising inclination towards more minimalistic, “classic” silhouettes. It was during this period that “investment bags” ended up being the thing to have, as well as indie-brands started to gain traction in a method they might never have accomplished earlier. Not only that, although patterns do seem to oscillate between logo-less as well as all-over logo, sometimes throwing specific “showy” aspects like chunky chains into the mix as well, 2000-tallets høye kvalitet på maksimalistiske poser blir sjelden sett, så vel som til det bedre, vil mange hevde.
En annen sann spillbytter i fremtredende veskekultur er Instagram (og mer nylig, Tiktok), hvis innvirkning har vært todelt. For det første er det nå lettere enn noen gang å få eksponeringen som avanserte merkevarer som tidligere var måtte kjempe om: Derfor kan “Right Place, Right Time” -øyeblikket gjenskapes rett på forbrukerens feeds! Også det sosiale nettverket har satt en plattform der nye merkevarer kan vise seg frem i en metode som tidligere var godt nær umulig blant high-end-spillerne, så nå er kjendiser så vel som påvirkerhåndtak like mye om å lage den neste “nye enorme tingen ”Så mye som de handler om å flagre designerkjøpene sine. Faktisk var det på samme måte ofte nyheten i en pose som bidro til IT-faktoren: Prada Nylon-ryggsekken var den aller første high-end-vesken for å bruke materialet, mens Proenza Schouler PS1, ofte spioneres som logo-mindre Anti-It-sekk, raskt oppnådd IT-Bag-stjernestatus. Stuart Vevers, stilen strålende bak mange stifter fra Mulberry, Coach så vel som Loewe, bemerket om dette til observatøren: “Det som gjør en IT -veske er noe nytt – det er den eneste formelen det er.”
Prada Vela ryggsekk
Er IT-sekken virkelig død?
Så når vi prøver å undersøke (og potensielt overtenke) banen til IT-poser, blir det gradvis vanskelig å spore noen form for solid sti i det hele tatt. Bør Longchamp Le Pliage, på den ekstremt bunnen av kostnadsspekteret, så vel som det er i alles skap, tenkt på en IT-sekk? Hvis ikke, hva med den rimelige Mansur Gavriel-bøtta, som ofte ble spionert som en moderne IT-sekk? På den annen side, skal Chanel-gutten, som ikke er så “klassisk” som 2.55, tenkes på en IT-sekk eller en “klassiker”? Faktisk er den eneste egenskapen som ser ut til å være sant for de historiske IT-posene at deres popularitet var flyktig. De kom, de erobret så vel som de rolig gjorde metoden sin til videresalgsmarkedet, da merkevarer i dag går på å kverne ut nye stiler i håp om å gjenskape formlene deres i tillegg til å oppnå dette nivået av suksess så vel som ønskelig. Så så mer så vel som flere poser i dagens mettede marked får popularitet, drevet av mange påvirkere, hvor mange omdømme utelukkende er basert på sekkens unboxing/anmeldelser, er vi tilbake til en tidsalder med IT-Bags, eller har det Endte opp med å være vanskeligere å produsere IT-poser for merker?